{"id":7047,"date":"2011-10-11T12:45:42","date_gmt":"2011-10-11T12:45:42","guid":{"rendered":"http:\/\/www.bellamacchina.net\/portal\/?p=7047"},"modified":"2011-10-11T12:45:42","modified_gmt":"2011-10-11T12:45:42","slug":"think-blue-osvaja-nagrade","status":"publish","type":"post","link":"https:\/\/www.bellamacchina.net\/portal\/2011\/10\/11\/think-blue-osvaja-nagrade\/","title":{"rendered":"Think Blue osvaja nagrade"},"content":{"rendered":"<p><a href=\"http:\/\/www.bellamacchina.net\/portal\/wp-content\/uploads\/2011\/10\/Think-Blue..jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-medium wp-image-7048\" src=\"http:\/\/www.bellamacchina.net\/portal\/wp-content\/uploads\/2011\/10\/Think-Blue.-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.bellamacchina.net\/portal\/wp-content\/uploads\/2011\/10\/Think-Blue.-300x200.jpg 300w, https:\/\/www.bellamacchina.net\/portal\/wp-content\/uploads\/2011\/10\/Think-Blue..jpg 480w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Volkswagen je za svoju inicijativu ekolo\u0161ke i energetske odr\u017eivosti pod imenom \u201eThink Blue.\u201c dobio \u010detiri najpresti\u017enije svjetske nagrade za dizajn: osim nagrade \u201ered dot\u201d za dizajn i \u201eiF komunikacijski dizajn\u201c, ova inicijativa je odlikovana i \u201eCorporate Design nagradom 2011\u201c, kao i nagradom na natjecanju \u201eAutomotive Brand Contest 2011\u201c .<\/p>\n<p>\u201eS inicijativom \u201eThink Blue.\u201d Volkswagen \u017eeli inspirisati na usvajanje ekolo\u0161ki prihvatljivog na\u010dina \u017eivota. Ove zna\u010dajne nagrade dodijeljene su ideji koja stoji iza ove inicijative, te njenom izvanrednom dizajnu. A kreativna realizacija slu\u017ei za uspje\u0161an dijalog s na\u0161im kupcima&#8221;, obja\u0161njava Luca de Meo, \u0161ef marketinga koncerna i marke Volkswagen. \u010cetiri nagrade \u00a0dodijeljene su za komunikacijski dizajn i dizajn prezentacija ideje \u201eThink Blue.&#8221;, koju je od po\u010detka do kraja popratila agencija MetaDesign.<\/p>\n<p>Ugledne nagrade \u201eiF communication design award&#8221; u kategoriji \u201eExhibition\/Trade Fair&#8221;, kao i \u201ered dot Design Award&#8221; u kategoriji \u201eEvent Design&#8221; osvojila je izlo\u017eba \u201eThink Blue. Ideas&#8221; postavljena u berlinskom \u00a0automobilskom forumu Unter den Linden, u okviru koje se posjetioci mogu informisati o razli\u010ditim aspektima ideje \u201eThink Blue\u201d. \u00a0Komunikacijski dizajn \u201eThink Blue.&#8221; je, osim toga, pobjednik prvog takmi\u010denja ABC (\u201eAutomotive Brand Contest&#8221;) za najbolji automobilski dizajn 2011.godine.<\/p>\n<p>S projektom \u201eThink Blue.&#8221; Volkswagen se bavi pitanjem uskla\u0111enosti individualne mobilnosti sa ekolo\u0161kom odr\u017eivosti. U tom smislu je proizvo\u0111a\u010d iz Wolfsburga razvio ekolo\u0161ke tehnologije poput efikasnog \u201eBlueMotiona&#8221;, potom elektri\u010dne mobilnosti, ali i sasvim novih koncepata mobilnosti kao \u0161to su \u00a0carsharing-projekt \u201eQuicar&#8221; i koncept proizvodnje automobila koji \u0161tedi prirodne resurse nazvan \u00a0\u201eThink Blue. Factory.&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Volkswagen je za svoju inicijativu ekolo\u0161ke i energetske odr\u017eivosti pod imenom \u201eThink Blue.\u201c dobio \u010detiri najpresti\u017enije svjetske nagrade za dizajn: osim nagrade \u201ered dot\u201d za dizajn i \u201eiF komunikacijski dizajn\u201c, ova inicijativa je odlikovana i \u201eCorporate Design nagradom 2011\u201c, kao i nagradom na natjecanju \u201eAutomotive Brand Contest 2011\u201c . \u201eS inicijativom \u201eThink Blue.\u201d Volkswagen \u017eeli [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7048,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-7047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novosti"],"_links":{"self":[{"href":"https:\/\/www.bellamacchina.net\/portal\/wp-json\/wp\/v2\/posts\/7047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bellamacchina.net\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bellamacchina.net\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bellamacchina.net\/portal\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bellamacchina.net\/portal\/wp-json\/wp\/v2\/comments?post=7047"}],"version-history":[{"count":0,"href":"https:\/\/www.bellamacchina.net\/portal\/wp-json\/wp\/v2\/posts\/7047\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bellamacchina.net\/portal\/wp-json\/wp\/v2\/media\/7048"}],"wp:attachment":[{"href":"https:\/\/www.bellamacchina.net\/portal\/wp-json\/wp\/v2\/media?parent=7047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bellamacchina.net\/portal\/wp-json\/wp\/v2\/categories?post=7047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bellamacchina.net\/portal\/wp-json\/wp\/v2\/tags?post=7047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}