{"id":3579,"date":"2011-06-08T09:55:54","date_gmt":"2011-06-08T09:55:54","guid":{"rendered":"http:\/\/www.bellamacchina.net\/portal\/?p=3579"},"modified":"2011-06-08T09:57:02","modified_gmt":"2011-06-08T09:57:02","slug":"lancia-y-vincent-cassel-kao-zastitno-lice","status":"publish","type":"post","link":"https:\/\/www.bellamacchina.net\/portal\/2011\/06\/08\/lancia-y-vincent-cassel-kao-zastitno-lice\/","title":{"rendered":"Lancia Y: Vincent Cassel kao za\u0161titno lice"},"content":{"rendered":"<p><a href=\"http:\/\/www.bellamacchina.net\/portal\/wp-content\/uploads\/2011\/04\/lancia-ypsilon.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-medium wp-image-2184\" src=\"http:\/\/www.bellamacchina.net\/portal\/wp-content\/uploads\/2011\/04\/lancia-ypsilon-300x154.jpg\" alt=\"\" width=\"300\" height=\"154\" srcset=\"https:\/\/www.bellamacchina.net\/portal\/wp-content\/uploads\/2011\/04\/lancia-ypsilon-300x154.jpg 300w, https:\/\/www.bellamacchina.net\/portal\/wp-content\/uploads\/2011\/04\/lancia-ypsilon.jpg 572w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Reklamna kampanja za novi Ypsilon zapo\u010dela je s emitiranjem 5. juna u Itaiji.\u00a0  Reklamna kampanja za TV, \u0161tampu , jumbo plakate  radio i Internet, koju je napravila agencija Armando Testa, izaziva  tradicionalni koncept luksuza ogoljuju\u0107i ga do krajnjih granica i  predstavljaju\u0107i ga u jednom modernom obliku. Zapravo, prema tuma\u010denju Lancie, moderan luksuz oslobo\u0111en je svega \u0161to je vi\u0161ak i postaje  sinonim osobnosti i originalnosti. Slogan kampanje ukratko se mo\u017ee  sa\u017eeti u nekoliko rije\u010di: &#8220;luksuz je pravo svakog \u010dovjeka&#8221;.<\/p>\n<p>Zvijezda  kampanja karizmati\u010dni je glumac Vincent Cassel, koji izvodi monolog u  stilu pozori\u0161nog komada u reklami. Reklama je snimljena u Parizu, u  produkciji kompanije The Family, u saradnji sa kompanijom Caviar, pod  re\u017eiserskom palicom Romaina Gavrasa i Kim Chapiron.<\/p>\n<p>Nova  reklamna kampanja za model Ypsilon postaje interaktivna na webu, mediju  koji vi\u0161e od ostalih pribli\u017eava marku kupcima. Reklama na webu sastoji  se od brojnih banera, uklju\u010duju\u0107i nekoliko posebnih formata za MSN i  YouTube. Sa po\u010detkom 6. juna, Lancia svim korisnicima nudi mogu\u0107nost da  iznesu svoju ideju o tome \u0161to je to luksuz na minisiteu  luxuryisaright.com by Bitmama i da tako postanu Ambasadori luksuza.<\/p>\n<p>\u017diri  \u0107e odabrati pet zvijezda za sljede\u0107u, novu digitalnu kampanju za model  Ypsilon me\u0111u tim ambasadorima luksuza i objaviti je u vode\u0107im  italijanskim novinama. A da stvar bude jo\u0161 bolja, me\u0111u imenima svih  registriranih na web-mjestu bit \u0107e izvu\u010den dobitnik ekskluzivnog modela  Lancia Ypsilon Platinum.<\/p>\n<p>http:\/\/www.youtube.com\/watch?v=mRlPCjbPSUQ&#038;feature=player_embedded<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reklamna kampanja za novi Ypsilon zapo\u010dela je s emitiranjem 5. juna u Itaiji.\u00a0 Reklamna kampanja za TV, \u0161tampu , jumbo plakate radio i Internet, koju je napravila agencija Armando Testa, izaziva tradicionalni koncept luksuza ogoljuju\u0107i ga do krajnjih granica i predstavljaju\u0107i ga u jednom modernom obliku. Zapravo, prema tuma\u010denju Lancie, moderan luksuz oslobo\u0111en je svega [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2184,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[4,3],"tags":[],"class_list":["post-3579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lancia","category-novosti"],"_links":{"self":[{"href":"https:\/\/www.bellamacchina.net\/portal\/wp-json\/wp\/v2\/posts\/3579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bellamacchina.net\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bellamacchina.net\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bellamacchina.net\/portal\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bellamacchina.net\/portal\/wp-json\/wp\/v2\/comments?post=3579"}],"version-history":[{"count":0,"href":"https:\/\/www.bellamacchina.net\/portal\/wp-json\/wp\/v2\/posts\/3579\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bellamacchina.net\/portal\/wp-json\/wp\/v2\/media\/2184"}],"wp:attachment":[{"href":"https:\/\/www.bellamacchina.net\/portal\/wp-json\/wp\/v2\/media?parent=3579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bellamacchina.net\/portal\/wp-json\/wp\/v2\/categories?post=3579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bellamacchina.net\/portal\/wp-json\/wp\/v2\/tags?post=3579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}