{"id":2775,"date":"2011-05-12T13:37:12","date_gmt":"2011-05-12T13:37:12","guid":{"rendered":"http:\/\/www.bellamacchina.net\/portal\/?p=2775"},"modified":"2011-05-12T13:37:12","modified_gmt":"2011-05-12T13:37:12","slug":"opel-predstavio-novu-marketinsku-kampanju","status":"publish","type":"post","link":"https:\/\/www.bellamacchina.net\/portal\/2011\/05\/12\/opel-predstavio-novu-marketinsku-kampanju\/","title":{"rendered":"Opel predstavio novu marketin\u0161ku kampanju"},"content":{"rendered":"<p><a href=\"http:\/\/www.bellamacchina.net\/portal\/wp-content\/uploads\/2011\/05\/Novi-nacin-komunikacije-branda-Benchmark.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-medium wp-image-2776\" src=\"http:\/\/www.bellamacchina.net\/portal\/wp-content\/uploads\/2011\/05\/Novi-nacin-komunikacije-branda-Benchmark-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.bellamacchina.net\/portal\/wp-content\/uploads\/2011\/05\/Novi-nacin-komunikacije-branda-Benchmark-300x200.jpg 300w, https:\/\/www.bellamacchina.net\/portal\/wp-content\/uploads\/2011\/05\/Novi-nacin-komunikacije-branda-Benchmark-1024x682.jpg 1024w, https:\/\/www.bellamacchina.net\/portal\/wp-content\/uploads\/2011\/05\/Novi-nacin-komunikacije-branda-Benchmark.jpg 1650w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Opel predstavlja svoj novi globalni na\u010din komunikacije <em>branda<\/em>. Nova kampanja za Opelovu perjanicu, Insigniju, ozna\u010dit \u0107e po\u010detak me\u0111unarodnog partnerstva ove kompanije s novom kreativnom agencijom Scholz &amp; Friends. Kampanja \u0107e se zavrtjeti u 36 zemalja, a bit \u0107e kori\u0161teni razni komunikacijski kanali uklju\u010duju\u0107i televiziju, tiskane medije i internet. Moto nove kampanje: \u201eNajbolji automobil koji smo ikada stvorili\u201c nagla\u0161ava samopouzdanje, a Insignia je s pravom u glavnoj ulozi.<\/p>\n<p>\u201e&#8217;Wir leben Autos&#8217; ostat \u0107e i dalje moto na\u0161eg branda u Europi\u201c, rekao je Alain Visser, potpredsjednik prodaje, marketinga i postprodaje u tvrtki Adam Opel AG. \u201eNa\u0161 <em>brand<\/em> nudi prakti\u010dne tehni\u010dke inovacije po pristupa\u010dnim cijenama te individualisti\u010dki dizajn okrenut budu\u0107nosti.\u201c<\/p>\n<p>Uz jasne i sna\u017ene poruke, klju\u010dni elementi stila nove komunikacije <em>branda<\/em> uklju\u010duju izra\u017eajan dizajn te Opelov prepoznatljivi font, logo i tradicionalne boje \u2013 \u017eutu, crnu i bijelu. Narednih mjeseci novi \u0107e Opelov na\u010din komuniciranja uklju\u010diti \u00a0i druge modele me\u0111u kojima su nova generacija Zafire i sportski kupe Astra GTC.<\/p>\n<p><a href=\"http:\/\/www.bellamacchina.net\/portal\/wp-content\/uploads\/2011\/05\/Novi-nacin-komunikacije-branda-Light-years.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-2777\" src=\"http:\/\/www.bellamacchina.net\/portal\/wp-content\/uploads\/2011\/05\/Novi-nacin-komunikacije-branda-Light-years-1024x682.jpg\" alt=\"\" width=\"620\" height=\"412\" srcset=\"https:\/\/www.bellamacchina.net\/portal\/wp-content\/uploads\/2011\/05\/Novi-nacin-komunikacije-branda-Light-years-1024x682.jpg 1024w, https:\/\/www.bellamacchina.net\/portal\/wp-content\/uploads\/2011\/05\/Novi-nacin-komunikacije-branda-Light-years-300x200.jpg 300w, https:\/\/www.bellamacchina.net\/portal\/wp-content\/uploads\/2011\/05\/Novi-nacin-komunikacije-branda-Light-years.jpg 1650w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Opel predstavlja svoj novi globalni na\u010din komunikacije branda. Nova kampanja za Opelovu perjanicu, Insigniju, ozna\u010dit \u0107e po\u010detak me\u0111unarodnog partnerstva ove kompanije s novom kreativnom agencijom Scholz &amp; Friends. Kampanja \u0107e se zavrtjeti u 36 zemalja, a bit \u0107e kori\u0161teni razni komunikacijski kanali uklju\u010duju\u0107i televiziju, tiskane medije i internet. Moto nove kampanje: \u201eNajbolji automobil koji smo [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-2775","post","type-post","status-publish","format-standard","hentry","category-novosti"],"_links":{"self":[{"href":"https:\/\/www.bellamacchina.net\/portal\/wp-json\/wp\/v2\/posts\/2775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bellamacchina.net\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bellamacchina.net\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bellamacchina.net\/portal\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bellamacchina.net\/portal\/wp-json\/wp\/v2\/comments?post=2775"}],"version-history":[{"count":0,"href":"https:\/\/www.bellamacchina.net\/portal\/wp-json\/wp\/v2\/posts\/2775\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bellamacchina.net\/portal\/wp-json\/wp\/v2\/media?parent=2775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bellamacchina.net\/portal\/wp-json\/wp\/v2\/categories?post=2775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bellamacchina.net\/portal\/wp-json\/wp\/v2\/tags?post=2775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}